SOUND OFF: Should Hasbro Make a 'Gender Neutral' Easy-Bake Oven?

Some top-named chefs and a New Jersey girl are leading the fight for gender-equality in children's toys. What do you think about this issue?

The Easy-Bake Oven has been a favorite childhood toy since it was first introduced by the company Kenner in 1963, but a new campaign is advocating for this toy to be made in colors suitable for both girls and boys. 

New Jersey resident McKenna Pope, age 13, wants to see the toy's current manufacturer offer the Easy-Bake Oven in more "gender neutral" colors. 

Pope will meet with the toy's manufacturers, Rhode Island-based toy maker Hasbro, and advocate this idea, reports The Providence Journal. 

The Easy-Bake Oven is currently only offered in pink and purple. Pope would like to see the toy oven also made in colors suitable for boys. 

She's not alone in the campaign. Celebrity chefs Bobby Flay, Manuel Trevino and other chefs are backing Pope's petition for a gender-neutral Easy-Bake Oven. 

We want to know what you think about this issue. Should Hasbro make the Easy-Bake Oven available in gender-neutral colors? Tell us your thoughts in the comment section below!  



Lew Franklin December 13, 2012 at 12:39 PM
I think these "chefs" & the NJ child need to find a hobby. If the manufacturer saw a market for such a product, especially wit all he cooking shows and cable channels, it would already be available. Maybe boys are using real ovens.
bimbels December 13, 2012 at 01:27 PM
I think that Hasbro should adapt to the times and it's long overdue. Roles for women (girls) have changed dramatically since 1963 when this was introduced, clearly to teach girls how to be little homemakers. Is it top on the list of the worlds problems? No. But to children, things like that send a message that adults would be immune to. I say ditch pink and purple completely and make it orange or green. I seriously doubt their sales would be impacted if little girls had to play with orange ovens.
bimbels December 13, 2012 at 01:33 PM
This calls to mind our nephew, who ADORES Ina Garten and other Food Network shows - which for the longest time was the only TV his parents would allow him to watch because the advertising wasn't geared at children. (Although at 5 he instructed mom that she should be buying Bounty because it's the quicker picker upper.) He loved to cook back then and would help daddy in the kitchen. But did he have an easy-bake oven? No. Probably because even to his parents, it was not even on the radar as a possibility since because of its colors, it's for girls.
5th Warder December 13, 2012 at 02:51 PM
How about a nice brushed stainless finish? Then you could just leave it on the kitchen counter and tell your friends it's the latest micro-covection slow roaster from Cuisinart. Everyone could use it; Mom, Dad, AND kids of all genders. Hasbro could be on to a whole new target market!


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